...@Chapter 8 Key Terms@... #Product: Anything that can be offered to a market for attention acquisition use or consumption that might satisfy a want or need. #Service: An activity benefit or satisfaction offered for sale that is essentially in tangible and does not result in the ownership of anything. #Consumer product: A product bought by final consumers for personal consumption. #Convenience product: A consumer product that customers usually by frequently immediately and with minimal comparison and buying effort. #Shopping product : A consumer product that the customer in the process of selecting and purchasing usually compares on such attributes as suitability quality price and style. #Specialty product: A consumer product with unique characteristics or brand identification for which a significant group of buyers is going to make a special purchase effort. #Unsought product: A consumer product that the consumer either does not know about or knows about but does not normally consider buying. #Industrial product: A product bought by individuals and organizations for further processing or for use in conducting a business. #Social marketing: The use of commercial marketing concepts and tools in programs designed to influence individual's behavior to improve their well-being and that of society. #Product quality: The characteristic of a product or service that bear on its ability to satisfy stated or implied customer needs. #Brand: And name term sign symbol design or a combination of these that identifies the product or service of one seller or group of sellers that differentiates them from those of competitors. #Packaging: The activities of designing and producing the container or wrapper for a product. #Product line: A group of products that are closely related because they function in a similar manner are sold to the same customer groups are marketed to the same types of outlets or fall within given price ranges. #Product mix: The set of all product lines and items that a particular seller offers for sale. #Service inseparability: Services are produced and consumed at the same time it cannot be separated from their providers. #Brand equity: The differential effect that knowing the brand name has on a customer response to the product or its marketing. #Storebrand: A brand created and owned by a reseller of a product or service. #Cobranding: The practice of using the established brand names of two different companies on the same product. #Line extension: Extending an existing brand name to new forms color sizes ingredients or flavors of an existing product category.