...@Chapter-1@.... #Customer-perceived value: the customer's evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers. #Customer satisfaction: the extent to which a product's perceived performance matches a buyer's expectations. #Customer-managed relationships: marketing relationships in which customers, empowered by today's new digital technologies, interact with companies and with each other to shape their relationships with brands. #Consumer-generated marketing: brand exchanges created by consumers themselves- both invited and uninvited- by which consumers are playing an increasing role in shaping their own brand experiences and those of other consumers. #Partner relationship management: working closely with partners in other company departments and outside the company to jointly bring greater value to customers #share of customer: the portion of the customer's purchasing that a company gets in its product categories. #Customer equity: the total combined customer lifetime values of all of the company's customers.